Date : 2024.10.19
Venue : The Wanna Music Hall ,Phetchaburi, Thailand
Magnolia (Magnolia Home Furnishing-Thailand Co., Ltd)
a leading manufacturer of premium American-style solid wood kitchen cabinets, proudly celebrates its 40th anniversary today with nearly 1,000 attendees, including employees, business partners, and valued guests. This event commemorates the company’s rich history, remarkable growth, and the resilience of its team in overcoming challenges.
Humble Beginnings and the Magnolia Spirit
Founded in Shanghai in 1984 by Mr. Shen Zhongmin. In those days, we were known as Baiyulan. Over the past four decades, we have navigated significant challenges, including resource scarcity, the 2009 recession, the global COVID-19 pandemic. Thanks to the determination and hard work of our visionary leadership and dedicated team, we have forged a lasting reputation for our unwavering commitment to excellence in design, craftsmanship, and service.
Our humble beginnings, along with the lessons learned and experiences gained on our journey to excellence, have shaped the Magnolia Spirit, which embodies:
- Pragmatism : Focuses on practical, realistic solutions and decision-making, ensuring actions are grounded in reality and effectiveness rather than ideals.
- Diligence : Emphasizes hard work, perseverance, and consistent effort to achieve goals and overcome challenges.
- Craftsmanship : Reflects a commitment to high-quality work, precision, and attention to detail, ensuring products or services are made with skill and care.
- Innovation : Encourages creativity, new ideas, and the constant pursuit of improvement to stay ahead in a competitive market.
- Quality Service : Stands for delivering exceptional customer care, meeting and exceeding customer expectations, and maintaining a high standard of professionalism.
- Sincerity : The foundation of trust, honesty, and genuine care in all our interactions, ensuring transparency and integrity in everything we do.
The Magnolia Spirit empowers us to grow stronger, adapt and innovate continuously, and deliver outstanding products and services that meet the evolving needs of our customers and the market.
Key Milestones
The Magnolia spirit has led us on a remarkable journey of growth and innovation:
- 1984 : Founded in Touqiao, Shanghai as Baiyulan with around 10 employees
- 1995 : Due to rising demand and increasing reputation, we relocated to Taopu, Shanghai, and expanded the factory to 3,000 m2.
- 2004 : After a decade in exporting and responding to increasing demand in the U.S. market, we relocated and established our factory headquarters in Kunshan in 2004 to better meet this growth.
- 2008 : Established a strategic partnership with Sherwin-Williams and set up an in-house formaldehyde testing laboratory (D6007) to ensure rigorous monitoring ,product safety and regulatory compliance
- 2009 :Magnolia independently developed and launched the innovative ‘3+1’ water-based coating technology, drastically reducing volatile emissions and air pollution , while setting new industry and national standards.
- 2013: Fully implemented water-based paint technology, gaining international recognition and meeting growing strong market demand.
- 2017-Present: Achieved UL GREENGUARD Gold certification, ensuring the products are safe for humans and environmentally friendly.
- 2019-Present: Made a major international expansion by establishing a state-of-the-art 280,000 m2 production facility in Phetchaburi, Thailand, with 700 million in registered capital and nearly 1,000 employees. Within eight months, we completed all the essential tasks, and by January 2020, our first container successfully set sail from the Port of Bangkok. This facility features advanced production technology and innovative processes while reflecting the collaborative spirit of our diverse team.
- 2020-Present: We fulfill our mission to serve humanity for a better life through consistent actions. During the pandemic, we donated over 1.5 million Thai Baht to Bangkok Hospital, provided pandemic insurance for all employees, and ensured full access to vaccinations for our staff. We invested over 5 million Thai Baht in quarantine and treatment costs. We have consistently provided support to local primary schools, a school for children with visual impairments, and disadvantaged residents monthly over years.
Core Values
Throughout our journey, no matter the year or name, these values have remained at the heart of everything we do:
- Exceptional customer service is guiding principle.
- Strive for “first time right” in everything we do.
- Committed to building a lasting brand.
- Care for our team and treat everyone with respect.
- Focus on what truly matters to our mission and purpose.
- Driven by product excellence and the pursuit of continuous improvement.
- Prioritize sustainability in every aspect our design.
Today, Magnolia is grateful to be recognized as an industry leader and a trusted supplier, providing exceptional support to our strategic partners and customers for decades through visionary collaborations. Our commitment to customer service and product quality, combined with the collaborative spirit within the Magnolia family, enables us to turn challenges into opportunities. We strive to make a lasting, positive impact in the industry,leading the way in American-style kitchen cabinets on a global scale.
To celebrate our 40th anniversary
Magnolia hosted a grand event on October 19, 2024, at the Wanna Music Hall in Phetchaburi, Thailand. Guests from various sectors gathered to witness this historic occasion, which unfolded in a warm and joyful atmosphere, showcasing Magnolia’s remarkable achievements over the past four decades.
The event opened with the stunning performance of the traditional Thai dance, “The Four Dances of Thailand,” igniting excitement among the attendees.
Magnolia’s President, Mr. Shen Zhongmin, then delivered a welcome speech, reflecting on the company’s journey since its founding in Shanghai in 1984. He emphasized the company’s resilience and pioneering spirit. Mr. Shen stated, “The development over the past forty years has not been smooth sailing. The success of Magnolia relies on our unwavering commitment to our business philosophy for four decades.”
When discussing the challenges of recent years, Mr. Shen emphasized the team’s cohesion and sense of responsibility. He said, “Our factory in Thailand has always been able to quickly adjust production strategies to effectively respond to market changes. During difficult times, every employee at Magnolia has demonstrated admirable resilience, showcasing the strong sense of responsibility and dedication of the Magnolia team.”
Many employees actively participated, courageously stepping out of their comfort zones, united in purpose, and contributing their wisdom and strength to the company’s development. Mr. Shen pointed out, “The people of Magnolia have never been arrogant in the face of honor, nor will they retreat in the face of difficulties. The steps of Magnolia will always be firmly moving forward, and we will never stop.”
At the celebration, Mrs. Wanpen Mangsri, Mr. Lertchai Sakolsaowapak, Deputy Governor of Phetchaburi Province, Mr. Wu Lin, Honorary President of the Thai-Chinese Chamber of Commerce, and Mr. Gao Wei, President of the Shanghai Furniture Industry Association, delivered speeches, congratulating Magnolia on its remarkable achievements in Thailand. They also expressed their appreciation for the company’s efforts in fulfilling its social responsibilities.
In the donation ceremony, Magnolia’s Chairwoman, Ms. Tan Huili, represented the company in donating 2 million Thai Baht to the local government to support education, culture, and public welfare.
Ms. Tan expressed, “We deeply understand that the growth of the company is inseparable from the support of society. With this donation, we hope to give back to society and provide help to those in need.”
To honor its outstanding employees, Magnolia held an award ceremony during the event, creating a lively atmosphere filled with recognition and applause. The excellent employee representative, Mr. Duan Shunyao, delivered a heartfelt speech, expressing gratitude to the company.
The celebration reached its climax with the 40th-anniversary birthday ceremony. Attendees raised their glasses to celebrate this unforgettable moment. Following that, the “New Beginnings for Magnolia” ceremony took place, symbolizing the company’s new goals and future vision.
Guests also enjoyed cultural performances prepared by Magnolia’s employees, highlighting the team’s unity and creativity. The evening concluded with a choral performance of the song “Love in Magnolia,” leaving everyone filled with hope and anticipation for the future.
Celebrating the Past, Embracing the Future
As Magnolia marks its 40th anniversary, we take this moment to reflect on the challenges and insights that have shaped our journey. This milestone highlights not only our achievements, built through dedication and hard work, but also reinforces our unwavering commitment to the future.
Our Commitment
- Mission : To enhance the quality of life for people through our business
- Vision : To lead the way in American-style kitchen cabinets on a global scale
- Employee Well-being : To prioritize the well-being of our employees and foster a thriving workplace
At Magnolia, we empower every team member to grow, innovate, and contribute meaningfully. Our core values of pragmatism , diligence, craftsmanship, innovation, service,and sincerity are at the heart of everything we do. These values have guided us through uncertain times, enabling us to make the right decisions and take the necessary actions to overcome challenges.
As we face today’s global uncertainties, we must lean on the lessons learned from our 40-year journey. By strengthening our unity, fostering creativity, and driving innovation, we will continue to tackle manufacturing challenges and elevate our business growth and efficiency. This approach ensures not only the success of our company but also the improvement of our shared quality of life.
With this strong foundation, we are dedicated to leading sustainable development in the wood kitchen cabinet industry, adapting to the evolving needs of those we serve. As we look to the future, we are excited to shape a brighter tomorrow for our customers, partners, and all stakeholders who support our mission.
Together, we embrace the next chapter of growth and success.
We extend our heartfelt gratitude to everyone present today. Your support adds great significance to this celebration, and it is through this collective spirit that we will achieve a win-win outcome for all.
